Ad Tracking Tech in Health Care: The Current Regulatory and Litigation Landscape for HIPAA-Regulated Entities

During this webinar, our lawyers discuss the intersection of online ad tracking technologies and health care regulation. They answer questions about the risks of using ad trackers as a HIPAA covered entity and how to minimize these risks when building healthcare websites and mobile apps, as well as the recent regulatory and class-action history in this area.

The discussion includes:

• How websites and mobile apps may impermissibly disclose consumers’ sensitive personal health data to third parties providing ad-tracking technology; 
• Address the Office for Civil Rights (OCR), FTC considerations, and recent enforcement and litigation activity; and 
• Third-party use and how information is obtained for targeted advertising to track users, including the gathering of information to other websites.