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Simon Casinader

Simon Casinader is a partner in the Intellectual Property practice. Before moving to London in 2018, Simon had previously worked in the Melbourne office since qualifying in 2012. Simon is an intellectual property lawyer with extensive experience in protecting and enforcing intellectual property rights on a global basis across multiple jurisdictions.

Simon’s experience includes developing and enforcing global brand protection strategies on matters for trade mark, copyright and design owners, and providing contentious and non-contentious advice in relation to all aspects of intellectual property law. He has acted for a diverse range of international clients across the full spectrum of industries including fashion, luxury goods, retail, consumer products, sports, travel, hotels and leisure, food and beverage, art and design, architecture, media, technology, publishing, financial services and energy.

Simon works with his clients to prosecute, manage and enforce international trade mark and design portfolios and regularly advises on related clearance issues. His broad range of experience includes prosecuting UK, EU, Australian, New Zealand, and international trade mark and design applications as well as acting and appearing in contentious trade mark and patent opposition proceedings before the UKIPO, the EUIPO, IP Australia and IPONZ.

Simon has represented clients in legal proceedings concerning patent, trade mark, design and copyright infringement, passing off, unfair competition as well as the misuse of confidential information and trade practices cases before the High Court and the Intellectual Property Enterprise Court in the UK as well as the Federal Court of Australia and the Supreme Court of Victoria. Additionally, Simon has worked across domestic, regional, and global litigation, enforcement and arbitration matters.

Simon also assists client with a wide range of online conduct matters including the recovery of domain names registered in bad faith, eCommerce disputes and social media issues and he has specific experience in developing, managing and enforcing anti-counterfeiting campaigns and customs programs for clients.

The Legal 500 2024 says: ‘Simon Casinader is a very practical lawyer who works to understand and align with the business needs while providing excellent counsel’ and ‘Their business-minded approach combined with their experience and expertise is pure gold.’

  • Recognised by The Legal 500 United Kingdom edition as a Recommended Lawyer for Intellectual property: trade marks, copyright and design in London, 2024-2025 
  • Recognised as a Rising Star–London by Managing Int ellectual Property IP Stars, 2022-2024
  • Recognised as a Notable Practitioner–London by Managing Intellectual Property IP Stars, 2021 
  •     Recognised as a Rising Star–Australia by Managing Intellectual Property IP Stars, 2018     
  • MARQUES - Copyright Team Member
  • INTA Data Protection Committee Member
  • The Chartered Institute of Trade Mark Attorneys member
  • AIPPI member
  • Anti-Counterfeiting Group member
  • Member of the K&L Gates London office Diversity & Inclusion committee and LGBTQ+ Initiative Lead for the K&L Gates London office 
  • Simon regularly presents at events, conferences and webinars on IP, advertising and consumer law and delivers client training in these areas.
  • LawInSport Global Summit 2024 “Commercialisation of Sport” (October 2024)
  • MARQUES Copyright Team Seminar “Rights Clearance For Advertising Campaigns” (March 2022, Barcelona)
  • Anti-Counterfeiting Group Webinar “Perspective of IP Rights Post-Brexit" (September 2020, online)
  • Simon was the runner-up in the 2014 Law Institute of Victoria Golden Gavel competition as well as a participant in the IPSANZ Victorian Christmas Moot 2014 and the 2015 Legal Comedy Debate (as part of the Melbourne International Comedy Festival).
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