Sally is a partner, intellectual property (IP) lawyer and registered Trade Mark Attorney with exceptional expertise in all aspects of trade mark and brand protection, including, selecting, searching, filing and prosecuting, opposing, removing for non-use and enforcing trade marks.
She advises on trade mark protection in Australia and around the world. She has extensive experience in managing large national and international trade mark protection and enforcement projects and advising on complex, high-risk IP legal issues and IP strategy to obtain optimal organisational outcomes. She has a particular interest in protecting brands in the online environment, including in domain names and on social media and e-commerce platforms.
She is well respected for being responsive, thorough and practical in her advice and works closely with clients to maximise the commercial advantage of their trade marks and brands nationally and internationally. Sally has worked consistently with leading Australian and international companies in the manufacturing, technology, motor vehicle, telecommunications, renewable energy, mining, agriculture, biotechnology, food and beverage, fashion, beauty and personal care sectors, government and educational organisations as well as with entrepreneurial individuals.
Sally has lectured at Monash University on trade marks to both undergraduate and postgraduate law students and has regularly presented to business, legal and in-house counsel groups.
She is a former Chair of the Law Institute of Victoria IP/IT Committee and former Editor of the Internet Law Bulletin and has sat on various policy panels for the Australian Domain Name Authority.
Sally is also a trained Mental Health First Aid Officer and active member of the International Trade Mark Association (INTA) Academic Committee.
