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REPRESENTATIVE EXPERIENCE

Consumer Products

Assisting this leading luxury/cosmetics company in the global deployment of Virtual Try-On technology which would allow users to leverage on AI-powered augmented reality (AR) functionalities to try various shades of nail polishes, lipsticks, and foundations prior to buying on their eCommerce platform. This assignment is raising several questions relating to the use of biometric data and their regulation under GDPR, CCPA/CCRA, PIPL, and other legal frameworks. Our global data protection team is currently assisting on the drafting of information notice, consent gathering mechanism and general assessment of the local requirements to come up with a streamlined process worldwide.
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