Julia Jacobson is a partner in the Boston office of K&L Gates LLP. Ms. Jacobson’s practice focuses on privacy and data protection and marketing, advertising and promotions. She has significant experience counseling clients in the consumer products goods, ecommerce and technology industries.
Ms. Jacobson regularly counsels clients on an array of data privacy, security, transfer and acquisition matters. She regularly assists clients with the design and development of privacy-sensitive policies for collection and use of personal data, incident response, information governance and vendor management. Ms. Jacobson’s particular expertise is on helping businesses manage and monetize their data, and data privacy issues associated with business sales, combinations and acquisitions. Ms. Jacobson advises clients in traditional marketing and advertising campaigns, as well as internet, mobile, social media, telemarketing (state and federal), text message and email marketing and promotions. She drafts and negotiates co-branding, sponsorship, commercial coventure and other agreements associated with the advertising, marketing and promotion of products and services. Ms. Jacobson has significant experience with the legal and business issues related to trademark and brand licensing. Her licensing experience also includes technology licensing, including drafting and negotiating joint development, SaaS, end-user, enterprise, hosting, mobile application and other technology-centric agreements. Ms. Jacobson is a Fellow of Information Privacy of the International Association of Privacy Professionals (IAPP).