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Julia B. Jacobson

Partner
+1.617.261.3162
Fax +1.617.261.3175

Julia Jacobson is a partner in the Boston office of K&L Gates LLP. Ms. Jacobson’s practice focuses on privacy and data protection and marketing, advertising and promotions. She has significant experience counseling clients in the consumer products goods, ecommerce and technology industries.

Ms. Jacobson regularly counsels clients on an array of data privacy, security, transfer and acquisition matters. She regularly assists clients with the design and development of privacy-sensitive policies for collection and use of personal data, incident response, information governance and vendor management. Ms. Jacobson’s particular expertise is on helping businesses manage and monetize their data, and data privacy issues associated with business sales, combinations and acquisitions.

Ms. Jacobson advises clients in traditional marketing and advertising campaigns, as well as internet, mobile, social media, telemarketing (state and federal), text message and email marketing and promotions. She drafts and negotiates co-branding, sponsorship, commercial coventure and other agreements associated with the advertising, marketing and promotion of products and services.

Ms. Jacobson has significant experience with the legal and business issues related to trademark and brand licensing. Her licensing experience also includes technology licensing, including drafting and negotiating joint development, SaaS, end-user, enterprise, hosting, mobile application and other technology-centric agreements.

Ms. Jacobson is a Fellow of Information Privacy of the International Association of Privacy Professionals (IAPP).

Achievements

  • Fellow of Information Privacy of the International Association of Privacy Professionals (IAPP)
  • Certified Information Privacy Professional/United States (CIPP/US)
  • Certified Information Privacy Manager (CIPM)

Professional/Civic Activities

  • International Association of Privacy Professionals, Publications Advisory Board
  • Brand Activation Association
  • Town of Sherborn - Personnel Board (2014 - Present), Conservation Commission (2012 - 2014)

Speaking Engagements

  • “Sweepstakes and Promotions in Social Media,” The Knowledge Group Webinar (August 2, 2016)
  • “Tips and Traps: Navigating Data Privacy and Security in Healthcare and Life Sciences Transactions,” ABA Webinar (June 29, 2016)
  • “Cross-Device Tracking: New Opportunities, New Data Privacy Concerns for Marketers,” The Knowledge Group Webinar (June 20, 2016)
  • “Website Privacy Policies,” ALl-ABA Live Webinar (August 6, 2015)
  • “Social Media Promotions,” Brand Activation Association/Association of National Advertisers (ANA) Live Webinar (July 28, 2015)
  • “Updating Your Online Privacy Policy,” Lorman Live Webinar (March 25, 2015)
  • “U.S. Privacy and Data Protection: 2014 Year In Review,” International Association of Privacy Professionals (LAPP) KnowledgeNet, Boston, MA (January 8, 2015)
  • “New and Unexpected: Developments in Mobile Marketing — Mobile Tracking, Apps and Mobile Payments,” 36th Annual Law Conference of Brand Activation Association, Chicago, IL (November 6, 2014)
  • “Executing a Sweepstakes, Contest or Game,” Brand Activation Association/Association of National Advertisers (ANA) Live Webinar (June 25, 2014)
  • “Track Me, Track Me Not: Complying with California's Do Not Track Disclosure Requirements,” Lorman Live Webinar (February 25, 2014)
  • “U.S. Privacy and Data Protection: 2013 Year In Review,” International Association of Privacy Professionals (IAPP) KnowledgeNet, Boston, MA (January 28, 2014)
  • “Drafting Rules for Digital Promotions,” 35th Annual Law Conference of Brand Activation Association, Chicago, IL (November 20, 2013)
  • “Social Media Platforms: Your Content, Their Content?,” SPLICE 2013 Licensors Summit, Las Vegas, NV (June 17, 2013)
  • Panelist, “Mobile Marketing & Privacy: If You Collect It, Protect It,” MITX Mobile Marketing Summit, Boston, MA (May, 2013)
  • “Navigating Privacy Landmines When Launching a Mobile App,” Boston Bar Association, Boston, MA (December 2012)
  • “Developing Best Practices for Sweepstakes and Promotions Rules Drafting,” American Conference Institute’s Digital Promotions & Social Media Summit, New York, NY (September 2012)