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Arthur Artinian

Fax +44.(0)20.7648.9001
Arthur Artinian is a Partner in the firm’s London office and head of the London IP and Technology Transactions practice. Mr. Artinian is an internationally recognised intellectual property lawyer, and advises on contentious and non-contentious trade mark, copyright, design, e-commerce, advertising, licensing, commercial and data privacy matters. He has been fortunate to work with many iconic brands on their strategic IP projects across multiple jurisdictions. Clients rely on his experience in complex cross-border IP counselling, litigation, enforcement and transactional matters, and he manages a number of significant IP portfolios.

Mr. Artinian works with clients on global brand and design protection, clearance and enforcement strategies, product launches and promotions, sponsorship, franchising and licensing projects and internet, new media, cyberlaw, data privacy and consumer law issues. He is qualified in the UK, Ireland and Australia, has worked in multiple jurisdictions in Europe, Asia Pacific and the U.S., and has acted for a diverse range of clients in the consumer electronics, retail, food and beverage, fashion, luxury goods, media, technology, publishing, financial services, energy, sports and hotels and leisure sectors. He advises a number of iconic fashion houses and design companies, including houses of a global luxury group, on brand and design protection, enforcement, licensing and collaboration projects and IP strategy.

Mr. Artinian has particular experience in the field of international sponsorship and has acted for sponsors and major event organisers in the U.S., Europe, Asia, South America, Middle East and Australia. He advised the London Organising Committee for the Olympic and Paralympic Games and the International Olympic Committee on the IP, sponsorship, advertising and consumer law aspects of the London 2012 Games. He is acknowledged for his experience in major event-related IP issues including with respect to the Olympic Games, World Cup and Australian Open Tennis.

Mr. Artinian has been recognised as a leading lawyer in numerous publications and awards, including Legal 500, World Trade Mark Review, World IP Review Leaders, and Client Choice. He is an active member of the International Trade Mark Association, Marques, AIPPI and other international IP organisations. He sits on the Marques Brands and Marketing Committee and the INTA Internet Committee, and is a member of the Council of AIPPI UK. Mr Artinian also serves on the editorial and advisory boards of a number of international publications, including Intellectual Property Magazine and The Trademark Lawyer.

Legal 500 2017 says: “K&L Gates is singled out for its ‘well-reasoned and comprehensive advice’. The team is particularly strong in handling cross-border brand and technology transactions, trade mark protection and enforcement. Practice head Arthur Artinian (‘a top-quality adviser with great business awareness’) advised Belkin International on global IP management and enforcement actions covering a portfolio of more than 2000 trade marks and designs, and represented TripAdvisor in a dispute relating to its logo together with a number of trade mark infringement and opposition actions. He also acts for a number of fashion and luxury goods clients on design infringement and anti-counterfeiting issues.”

Legal 500 2016 says "The ‘supremely responsive and helpful’ Arthur Artinian heads the ‘excellent’ IP department at K&L Gates LLP and advised General Mills on the $765m sale of its Green Giant brand. Artinian also assists Belkin International with the management of its global portfolio of over 2,000 brands and designs."

Mr. Artinian is recognised by World Trademark Review (WTR), The World's Leading Trademark Professionals 2017 as a recommended expert. WTR says, “Since his arrival in March 2015, Arthur Artinian has steadily grown the UK and European trademark capabilities at US ensemble K&L Gates.” “He is totally reliable and always comes through with a stellar performance,” say foreign associates. In-house counsel agree that he is a cut above others: “He’s so responsive and he’s sensitive to how and where you want to spend money and is always upfront and reasonable about the issue of fees. His advice is creative, sensible and practical, and he does well at managing large and unwieldy portfolios.”

Professional Background

Prior to joining the firm in 2015, Mr. Artinian was a senior associate in the London office of an international law firm and an associate in the Sydney office of a leading Australian law firm. In 2008, he was seconded to a leading airline, where he supported the IP and marketing teams on a range of projects, including the re-launch of the airline's loyalty programme.

Professional/Civic Activities

  • International Trade Mark Association
  • Marques
  • British Artistic and Literary Copyright Association

Speaking Engagements

Mr. Artinian regularly presents at events and conferences on IP, advertising and consumer law and delivers client training in these areas.

Additional Information

Mr. Artinian has published on a range of IP and advertising and marketing issues, including in World Trade Mark Law Report, Intellectual Property Magazine and Managing IP. He has also published in a range of marketing and sports industry publications.
  • “Groundless threats of IP infringement: UK v Australia”; IP Magazine, April 2015
  • “Dodging the ambush: a year of major events ahead,” IP Magazine, January 2014
  • “Fashion Law: A Guide for Designers, Fashion Executives and Attorneys”, Bloomsbury, 2014 (2nd Edition)
  • “ICO guidance for businesses involved in direct marketing,” E-commerce Law and Policy, October 2013
  • “Advertising and promotions on Facebook: changes for business,” Managing IP, September 2013
  • “Get your head in the Games,” IP Magazine, June 2012
  • “Copyright: Is a working committee on fair use better than the permitted uses and exceptions to copyright protection under UK law?”, AIPPI, May 2012
  • “The Legal challenges behind the tablet revolution,” E-commerce Law and Policy, March 2011
  • Acting for General Mills on its $765m sale of the global rights to the iconic GREEN GIANT brand
  • Advising Belkin International on global brand protection, portfolio management, anti-counterfeiting, enforcement and compliance projects
  • Advising numerous international fashion companies and luxury brands, including houses of a global luxury group and numerous British, Italian, French, American and Australian fashion and accessories labels, on brand and design protection, enforcement, litigation, licensing and IP strategy
  • Advising a leading entertainment company on the establishment and roll-out of its first online store and e-commerce operation across the US, EU, Asia and Australia
  • Advising the world’s leading e-commerce company on product and service launches in the EU, consumer rights, data privacy and compliance matters
  • Advising a multinational professional services company on the development and implementation of a global data privacy compliance program, including compliance and diligence issues in over 30 countries in preparation for the GDPR
  • Advising a leading international software provider on software licensing issues and licence compliance disputes in the UK, EU, Middle East and Asia
  • Advising a leading electronics company on anti-piracy and enforcement issues in the UK and EU, including with respect to administrative actions, customs seizures and civil litigation
  • Advising on complex rights and IP licensing issues in connection with the development of numerous entertainment attractions, venues and theme parks in the Middle East
  • Advising the London Organising Committee of the Olympic and Paralympic Games and the International Olympic Committee on IP, sponsorship, licensing, ambush marketing, anti-counterfeiting, advertising, merchandising, data privacy and new media issues for the London 2012 Olympic and Paralympic Games
  • Advising a leading sportswear manufacturer on ambush marketing and sponsorship strategy in connection with the Olympic Games
  • Acting for a significant sponsor in one of the largest ever international football sponsorship deals
  • Acting in multi-jurisdictional trade mark, copyright and design litigation in the consumer electronics, computer entertainment, luxury goods and energy industries
  • Acting in copyright and design infringement proceedings for clients in the fashion industry in relation to copies of original designs, fabric patterns and counterfeit goods
  • Advising a leading international food company on its IP licensing, franchising and cross-border IP structuring arrangements in North America, Europe, Asia and Australia
  • Advising a leading international beverage group on product launches, IP clearance and strategy in the UK and EU
  • Advising one of the world's largest rail operators on IP licensing and R&D arrangements in Russia, the CIS and Baltic states
  • Advising on business-critical global trade mark co-existence and settlement arrangements
  • Advising on tax-driven IP structuring and licensing transactions in the US, Europe and Asia
  • Advising a range of clients in the consumer, retail, leisure, food, tourism, fashion, energy and financial services sectors on brand protection and enforcement issues, including oppositions, invalidity and cancellation actions, anti-counterfeiting strategies and litigation
  • Advising on emerging issues relating to the regulation of trade mark use through plain packaging, the intersection of IP and antitrust law, and related regulatory issues
  • Advising on digital, social media and data issues, including with respect to the enforcement of IP rights on social media sites, notice and take down procedures, development of apps and mobile technologies, and digital risk management
  • Advising on a range of regional and international pre-publication and clearance matters and compliance with advertising regulation and consumer protection law