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Arthur Artinian

Fax +44.(0)20.7648.9001

Arthur Artinian is a Partner in the firm’s London office and a member of the intellectual property group. Mr. Artinian is an internationally recognised intellectual property lawyer, and advises on contentious and non-contentious trade mark, copyright, design, e-commerce, advertising and licensing matters. He regularly advises on multi-jurisdictional IP transactions, disputes and enforcement strategies, and is experienced in managing significant IP portfolios.

Mr. Artinian works with clients on international brand and design protection and anti-counterfeiting strategies, product launches, promotions, sponsorship, franchising and internet, new media, cyberlaw, data privacy and consumer law issues. He is dual-qualified in the UK and Australia, has worked in multiple jurisdictions in Europe, Asia Pacific and in the US, and has acted for a diverse range of clients in the consumer electronics, retail, food and beverage, fashion, luxury goods, media, technology, publishing, financial services, energy, sports and hotels and leisure sectors.

Mr. Artinian has particular experience in the field of international sponsorship and has acted for sponsors and major event organisers in the U.S., Europe, Asia, South America, Middle East and Australia. He advised the London Organising Committee for the Olympic and Paralympic Games and the International Olympic Committee on the IP, sponsorship, advertising and consumer law aspects of the London 2012 Games. He is acknowledged for his experience in major event-related IP issues including with respect to the Olympic Games, World Cup and Australian Open Tennis.

Mr. Artinian is an active member of the International Trade Mark Association, Marques, AIPPI and other international IP organisations. He sits on the Marques Brands and Marketing Committee and the INTA Internet Committee.

Legal 500 2016 says "The ‘supremely responsive and helpful’ Arthur Artinian heads the ‘excellent’ IP department at K&L Gates LLP and advised General Mills on the $765m sale of its Green Giant brand. Artinian also assists Belkin International with the management of its global portfolio of over 2,000 brands and designs."

Mr Artinian is recognised by World Trademark Review (WTR), The World's Leading Trademark Professionals 2017 as a recommended expert. WTR says, “Since his arrival in March 2015, Arthur Artinian has steadily grown the UK and European trademark capabilities at US ensemble K&L Gates.”“He is totally reliable and always comes through with a stellar performance,” say foreign associates. In-house counsel agree that he is a cut above others: “He’s so responsive and he’s sensitive to how and where you want to spend money and is always upfront and reasonable about the issue of fees. His advice is creative, sensible and practical, and he does well at managing large and unwieldy portfolios.”

Professional Background

Prior to joining the firm in 2015, Mr. Artinian was a senior associate in the London office of an international law firm and an associate in the Sydney office of a leading Australian law firm. In 2008, he was seconded to a leading airline, where he supported the IP and marketing teams on a range of projects, including the re-launch of the airline's loyalty programme.

Professional/Civic Activities

  • International Trade Mark Association
  • Marques
  • British Artistic and Literary Copyright Association

Speaking Engagements

Mr. Artinian regularly presents at events and conferences on IP, advertising and consumer law and delivers client training in these areas.

Additional Information

Mr. Artinian has published on a range of IP and advertising and marketing issues, including in World Trade Mark Law Report, Intellectual Property Magazine and Managing IP. He has also published in a range of marketing and sports industry publications.
  • “Groundless threats of IP infringement: UK v Australia”; IP Magazine, April 2015
  • “Dodging the ambush: a year of major events ahead,” IP Magazine, January 2014
  • “Fashion Law: A Guide for Designers, Fashion Executives and Attorneys”, Bloomsbury, 2014 (2nd Edition)
  • “ICO guidance for businesses involved in direct marketing,” E-commerce Law and Policy, October 2013
  • “Advertising and promotions on Facebook: changes for business,” Managing IP, September 2013
  • “Get your head in the Games,” IP Magazine, June 2012
  • “Copyright: Is a working committee on fair use better than the permitted uses and exceptions to copyright protection under UK law?”, AIPPI, May 2012
  • “The Legal challenges behind the tablet revolution,” E-commerce Law and Policy, March 2011
  • Advising General Mills on its $765m sale of the global rights to the iconic GREEN GIANT brand
  • Advising Belkin International on global brand protection, anti-counterfeiting, enforcement and compliance projects
  • Advising an iconic British fashion label on international brand and design protection and licensing initiatives
  • Advising the London Organising Committee of the Olympic and Paralympic Games and the International Olympic Committee on IP, sponsorship, licensing, ambush marketing, anti-counterfeiting, advertising, merchandising, data privacy and new media issues for the London 2012 Olympic and Paralympic Games
  • Acting for a significant sponsor in one of the largest ever international football sponsorship deals
  • Acting in multi-jurisdictional trade mark, copyright and design litigation in the consumer electronics, computer entertainment, luxury goods and energy industries
  • Acting in copyright and design infringement proceedings for clients in the fashion industry in relation to copies of original designs, fabric patterns and counterfeit goods
  • Advising a leading international food company on its IP licensing, franchising and cross-border IP structuring arrangements in North America, Europe, Asia and Australia
  • Advising one of the world's largest rail operators on IP licensing and R&D arrangements in Russia, the CIS and Baltic states
  • Advising on business-critical global trade mark co-existence and settlement arrangements
  • Advising on tax-driven IP structuring and licensing transactions in the US, Europe and Asia
  • Advising a range of clients in the consumer, retail, leisure, food, tourism, fashion, energy and financial services sectors on brand protection and enforcement issues, including oppositions, anti-counterfeiting and litigation
  • Advising on emerging issues relating to the regulation of trade mark use through plain packaging, the intersection of IP and antitrust law, and related regulatory issues
  • Advising on digital, social media and data issues, including with respect to the enforcement of IP rights on social media sites, notice and take down procedures, development of apps and mobile technologies, and digital risk management
  • Advising on a range of regional and international pre-publication and clearance matters and compliance with advertising regulation and consumer protection law