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Andrew R. Danson

Fax +44.(0)20.7648.9001

Andrew Danson is a partner in the firm's London office. He is a commercial and regulatory lawyer and concentrates his practice on sports, gambling and broadcasting related matters. He has particular expertise in sports media rights, sponsorship, licensing and event-staging issues, gambling licensing and regulation, a broad range of gambling commercial matters (including white label, turnkey, software supply, affiliate and payment processing deals), and the distribution and exploitation of content over broadcast, telecoms and new media platforms.

The clients he advises include major national and international sports governing bodies and rights holders, leagues, teams, broadcasters, agencies and global sports brands, and a wide variety of listed and unlisted online gambling operators and software suppliers. He was also seconded to LOCOG, the organising committee for the London 2012 Olympic and Paralympic Games.

Andrew is a member of the International Masters of Gaming Law.

Mr. Danson is listed as one of the world’s leading practitioners in the field of sports and entertainment in Who’s Who Legal (2015 and 2016), which says "Andrew Danson at K&L Gates is “a commercially minded, clever and creative” practitioner.”

Mr. Danson is noted as a leading individual in Legal 500 2016, which says "the ‘knowledgeable and thoroughly pragmatic’ Andrew Danson is a key name for K&L Gates LLP in the gaming sector."

Chambers and Partners 2016: “Clients enjoy working with Andrew Danson thanks to his 'incredibly thorough understanding of the Gambling Act as well as our business.' He is an expert in online gaming matters.”

Chambers and Partners 2015: “Andrew Danson is commended by peers for his ‘client-friendly’ approach. Clients say he ‘is very bright and very precise, and knows what he is doing’.”

Legal 500 2015: “Andrew Danson is recommended for his ‘good industry knowledge’ and is ‘always available’.”

Legal 500 2014: “Andrew Danson is ‘approachable’, ‘knowledgeable’ and ‘flexible’”, and “‘knows his industries well’.”

Professional Background

Prior to joining the firm in 2010, Mr. Danson was an associate at another leading London firm where he worked in the media, communications and technology team providing commercial and regulatory advice to clients in the sports, gambling, broadcasting, telecoms and technology sectors.

He was seconded to LOCOG, the organising committee for the London 2012 Olympic and Paralympic Games, who he advised on the supply of the entire telecoms infrastructure for the Games, as well as sponsorship and host broadcasting issues.


Mr. Danson is a former first-class cricketer and Cambridge Blue.

Additional Information

Mr. Danson is a member of the International Masters of Gaming Law.

He has been invited by the European Commission and the Asser Institute to participate in expert workshops on the advertising of gambling, and the commercial relationship between the sports and gambling industries.

He is a regular contributor to sports and gambling industry publications, and has had articles published in SportBusiness International, World Sports Law Report, World Online Gambling Law Report, Sports Sponsorship & the Law, Journal of Sponsorship, Inside Asian Gaming and Gambling Compliance.

He has also organised and spoken at a number of industry events, including the 2013 USA Online Gambling Intensive (hosted by the firm and run by World Online Gambling Law Report), and is the Secretary of the General Counsel Research Club Sports Panel.
  • Advising PUMA on its high profile sponsorship and licensing agreement with Arsenal FC, reported to be the biggest commercial deal in European football history.
  • Advising the West Indies Cricket Board on its global media rights sale, its major sponsorship deals and on the establishment of the Caribbean Premier League.
  • Advising two separate licensees of Premier League live media rights on the successful bid process, negotiations and long form agreements.
  • Advising LOCOG (London 2012) on numerous matters, including the procurement of all communications services required to stage the 2012 Games from BT and Cisco; agreements with suppliers and local authorities for Live Sites; the host broadcasting agreement; and obligations arising out of the IOC's agreements with worldwide broadcasters and sponsors.
  • Advising Formula E team Virgin Racing Limited on sanctioning, licensing and driver agreements.
  • Advising PUMA on its endorsement deals with some of the world’s most prominent footballers, including Sergio Aguero, Cesc Fabregas, Nemanja Vidic and Radamel Falcao.
  • Advising major rights holders in cricket, tennis, combat sports, motor racing and horseracing on national and international media rights issues.
  • Advising a major Premier League club on its gambling partnership agreement and on shirt sponsorship issues.

  • Advising a listed online gambling operator on the establishment of its B2B arm, including international regulatory advice and the drafting and negotiation of white label, turnkey and marketing agreements. Advising other listed online gambling operators on international regulatory issues, UK licensing, data rights, commercial matters and corporate transactions.
  • Advising a wide variety gambling operators and software suppliers on a broad range of commercial agreements, including white label, marketing, sponsorship, media rights, software development and supply, payment services, hosting and outsourcing agreements, as well as on regulatory, licensing, consumer law and data protection issues.

  • Advising major UK broadcasters and internet service providers on numerous matters including commercial agreements for the distribution, co-production and licensing of audio-visual content over various platforms, and regulatory issues relating to advertising and online and on-air competitions.
  • Advising on consumer contracts and data protection in the e-commerce and telecoms sectors.