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K&L Gates’ Advertising and Marketing Law group focuses on helping clients accomplish their goals and solve problems they encounter in connection with a broad range of advertising, promotion, and marketing activities, including data usage and privacy issues arising in connection with online and mobile advertising platforms.

We provide comprehensive legal services to our clients engaged in advertising and marketing activities, including advice on brand creation and protection, advertising regulations, comparative advertising, art and copy clearance, regulatory compliance, agency contracts, talent and production contracts, direct marketing, consumer promotions and competitions, data and privacy issues, and gambling regulations and cookie compliance for web tracking and behavioral advertising online.

We also help our clients conduct local and global marketing and advertising campaigns and operate their businesses in a highly competitive environment. We assist by navigating our clients through regulatory processes in getting their products to market, including planning and development, approval and marketing, and compliance and enforcement.

Our knowledge of the law, combined with our broad range of subject-matter experience, enables us to provide practical legal advice in the many legal disciplines that are critical in this sector and in the many business activities essential to our clients, such as sophisticated counseling, mergers and acquisitions, regulatory compliance, and litigation and alternative dispute resolution.

Our lawyers pride themselves in working closely with in-house marketing teams to manage the day-to-day demands and avoiding potential legal pitfalls prevalent in the industry. Our clients include marketing and advertising agencies, brand owners, production companies, industry associations, and media owners.

Specific industry experience includes:

  • conducting strategic brand reviews for international organizations 
  • developing brand use guidelines and marketing material approval protocols 
  • advising on comparative advertising and competitor advertising 
  • reviewing product labelling and packaging, including warranties 
  • advising on misleading and deceptive claims or conduct and false representations 
  • developing and advising on selling and promotional techniques and claims 
  • advising on social media strategies and promotions 
  • advising on premium, credence, and environmental claims 
  • advising on pricing 
  • advising on trade promotions and lotteries 
  • advising on compliance with specific industry regulatory requirements, such as product safety, therapeutic goods legislation, trade descriptions, country of origin, mortgage lending, and food and health legislation 
  • advising on and assisting clients with compliance with product safety standards, mandatory reporting, product recalls, and subsequent public relations campaigns 
  • assisting clients under investigation by regulatory agencies 
  • implementing compliance programs 
  • advising clients on compliance with consumer protection laws

Areas of Practice

NameTitleOfficeContact
Partner
P +49.(0)30.220.029.400
Partner
P +1.650.798.6746
Partner
P +44.(0)20.7360.8207
Partner
P +1.415.249.1014
Practice Area Leader - Intellectual Property
P +1.312.807.4204
Partner
P +1.312.807.4370
Of Counsel
P +1.717.231.5817
Partner
P +49.(0)30.220.029.415
Partner
P +1.617.261.3115
Associate
P +1.312.807.4303
Partner
P +1.202.778.9181
Partner
P +1.617.261.3178
Counsel
P +1.202.778.9288
Partner
P +1.305.539.3315
Partner
P +1.412.355.6785
Associate
P +1.312.807.4346
Partner
P +33.(0)1.58.44.15.12
Senior Associate
P +44.(0)20.7360.8256
Partner
P +61.3.9205.2099
Partner
P +1.206.370.8287
Partner
P +1.310.552.5079
Partner
P +1.312.807.4350
Partner
P +1.919.466.1115
Partner
P +1.617.261.3162
Partner
P +1.206.370.8338
Of Counsel
P +1.202.778.9011
Administrative Partner (Chicago)
P +1.312.807.4404
Partner
P +1.202.661.6230
Partner
P +1.312.807.4419
Partner
P +44.(0)20.7360.8123
Partner
P +1.312.807.4217
Of Counsel
P +1.717.231.5988
Counsel
P +1.919.743.7341
Partner
P +1.973.848.4150
Associate
P +1.206.370.7651
Partner
P +1.617.261.3147
Partner
P +1.212.536.4827
Associate
P +1.206.370.6684
Associate
P +1.617.261.3229
Partner
P +1.212.536.4074
Partner
P +61.3.9640.4364
Partner
P +1.312.781.6013
Administrative Partner (Los Angeles)
P +1.310.552.5055
Partner
P +1.206.370.8399
Lawyer
P +61.2.9513.2539
Partner
P +1.312.807.4439